Bet Victor Pull Sponsorship on Non-League Football

It has been announced that the Southern, Isthmian and Northern Premier Leagues, who will now have to face finding a new headline sponsor, after current major sponsor Bet Victor, decided to pull the plug, halfway through their two-year deal.

The deal worth well in excess of 100,000 per year, was lost after the gambling company opted to exercise a break clause after one year partly because of the negativity the sponsorship received and also due to some clubs across step 3 & 4, not fully complying with their requirements.

The three leagues will now look for a major sponsor that will sponsor all three leagues.